i-TEK Fitting Room: RFID Conversion Analytics

In today's retail landscape, online platforms provide valuable insights into consumer behaviour, allowing retailers to tailor their offerings and optimize sales. However, brick-and-mortar stores have traditionally struggled to capture similar data, relying on anecdotal evidence and manual tracking methods. i-TEK's innovative Fitting Room solution bridges this gap, revolutionizing the way retailers understand their customers.

i-TEK's Fitting Room solution revolutionizes retail analytics by tracking products tried on by customers and correlating them with actual purchases. Our RFID-based solution provides valuable insights into consumer interests, preferences, and buying trends. By capturing data on tried-on products versus purchased ones, retailers can inform buying decisions, optimize inventory, and enhance product placement. This data-driven approach increases customer satisfaction and loyalty by tailoring offerings to individual preferences. Additionally, our solution provides insights into fitting room occupancy, enabling retailers to optimize store layout, staffing, and operations.